JULY 2021 · ISSUE NO. 2


Get The Most Out Of Your Dance Studio Website

daughter by pool
July has been a month of adventure, choreography, and a little bit of rest.

The month started with a nice family vacation and moved into 2 weeks of choreography for our Fall ballet. Now as July comes to an end it feels like school is right around the corner. Thank goodness we still have August to prepare :)

I hope that you all have had some time to get away and have some family and some rest time.

Dancers like my little one are ready to get into class. What can we do with our websites to get ready for the next season? Follow the checklist below.

July tip of the month: Lets focus on website images. Photos invite people into your studio before they walk in and give them the best glimpse of your space, programs, and culture.

Have someone who is experienced with taking pictures (even if it’s a social media savvy senior with an iphone) to drop in a variety of classes and take pictures. What a great leadership opportunity for them as well! Got a staff meeting coming up? Gather everyone together for a 2021-2022 photo-shoot.

This month I challenge you to go through and update your photos.

Fall Kickoff Checklist

  • Remove Summer Stuff
  • Make Fall Schedule easy to find and navigate
  • highlight where and how to register
  • Give options for those not ready to register
  • Answer FAQ on website
  • Make a plan to update your photos
  • Are you a MTJGD member? Did you attend an event this summer? What were some takeaways? Apply something you learned at a MTJGD event to your website!

New Features

Animations! Would you love to have some movement on your website like seeing content and images fade into view as you scroll down the page? Animate your site for $149!

Hour Tracker! Keep track of how much time you've used for updates by going to denliedesign.com/your-studio-initials-here (example: denliedesign.com/mdu)

View your website with fresh eyes. Go through troubleshooting for new customers navigating your site. What is sticking out to you? What needs to be more visible and highlighted?

Do a quick scan of your website and send me your updates and what you find. The most effective websites are ones that stay updated and fresh every month.

I wish you the best on a successful dance season!

Dennis Williams

daughter on play structure