The Denlie Framework — a custom dance website built for the full season.
Built by a dancer and designed for real studio life: enrollment, retention, and recital season — so families feel confident, informed, and ready to say yes.
- Fully custom — no off-the-shelf theme or template
- You edit content (text/images/PDFs); I protect the layout
- Fast, accessible, mobile-first — built for busy parents
- Built to evolve with seasons, shows, camps, and new programs
- Includes Family Flex, Ascension, and Recital Hub (the Denlie Framework)
The goal isn’t a new website. It’s more families walking through your doors.
Designed to support enrollment, retention, and long-term studio growth.
A full-season website — built for the rhythm of studio life.
Instead of a static site, you get a living system: tools that reduce confusion for families, support student growth, and make recital season feel organized.
Enrollment
Family Flex Scheduler
Helps families quickly find classes that fit real schedules — making “this won’t work” turn into “we can do this.”
Retention
Ascension Level Placement
Clear placement results, teacher comments, and summer recommendations — reinforcing growth and keeping families engaged year after year.
Recital Season
Recital Hub
A centralized home for tickets, schedules, and key downloads — reducing confusion during the busiest time of the year.
Custom
Studio-Specific Tools
Need something tailored? Custom forms, internal systems, or workflow tools built around your studio’s unique structure.
Built for the rhythm of real studio life.
Templates stay the same. Studios don’t.
| What Matters | Typical Template / Agency | Denlie Design |
|---|---|---|
| Design | Pre-built theme or layout | Fully custom, studio-specific |
| Flexibility | Changes require big fees or rebuilds | Monthly creative hour included + $90/hr beyond |
| Dance Understanding | Generic local business messaging | Built by a dancer who understands studio seasons |
| The Denlie Framework | Not included | Enrollment + Retention + Recital systems built-in |
WISCONSIN
Misty's Dance Unlimited
"Grateful! Denlie Designs has been highly responsive and skilled at customizing our sites to our ever-changing needs."
Breaking Ground Dance Center
"Dennis is the easiest and nicest web designer to work with. He responds quickly, does amazing work and helped see our vision come to life!"
NEW YORK
NEW YORK
Attitudes In Motion
"We had the pleasure of working with Dennis to launch our new site. He is a true professional who takes the time to understand your business needs and goals to ensure the end result is as expected. His action is swift, always very fast to respond to questions and share ideas. Highly recommend his service."
Darby's Dancers
"Dennis is a super guy to work with! He is very responsive, dependable and trustworthy. Excellent service!"
ALABAMA
NEW YORK
The Pulse
"Dennis was highly recommended from other reputable dance education facilities. We needed a major upgrade for our site, to coincide with marketing efforts, and in a relatively short amount of time. Dennis's experience here, and knowledge of this particular space, proved to be incredibly valuable. We are thrilled with his work, and feel we have a terrific lasting relationship. Such things are critical, and not often easily attained."
Encore Dance Theatre
"Dennis at Denlie Design has been amazing to work with! He created a beautiful website for my business and worked alongside me to create something that we could be proud of. Customers find it easy to navigate and Dennis is always there to help update the site as needed! I would highly recommend Denlie Design!"
FLORIDA
TEXAS
Studio 17
"Dennis created an awesome design for my website and has been so easy to work with over the last year or so! He has great communication and gets things done efficiently."
Custom Website Build
A fully custom website designed to increase clarity, build trust with dance families, and turn more visitors into enrolled students.
- Fully custom design (no cookie-cutter theme)
- Easy content editing (headings, text, images, PDFs)
- Mobile-first, fast, and accessible
- Launch support (DNS/SSL) + SEO foundation
- Includes the Denlie Framework (Family Flex + Ascension + Recital Hub)
Care & Maintenance
Secure hosting, system oversight, and 1 full hour of dedicated development time each month. Use it however you’d like.
- Hosting, backups, monitoring, and security updates
- Performance tuning & uptime oversight
- 1 hour/month for anything — pages, popups, forms, layout changes, redesign ideas
Dance-Specific SEO
Get found when parents search for dance classes in your city. Ongoing SEO built specifically for dance studios — by a dancer who understands your programs, your seasonality, and how parents actually search.
- Keyword plan + on-page optimization
- Program pages & local targeting support
- Monthly insights & practical next steps
Meet the Founder
Dennis Williams blends two worlds: web craftsmanship and dance training. By age nine he was building websites with HTML/CSS/JS and studying design with online mentors. At fifteen he began dance training that led to a BFA and a decade of teaching. In 2019 he launched Denlie Design to craft fast, elegant websites for studios nationwide — built for real families, real seasons, and ever-changing studio life.
A full-season website for a full-season studio.
Custom design, the Denlie Framework, and ongoing flexibility — built to support enrollment, retention, and recital season year after year.